You Are What You Buy Personal Information Extraction From Anonymized Data.

Project Code :TCMAPY1536

Objective

The primary objective of this project is to investigate the relationship between consumer purchasing behavior and personal attributes such as education, marital status, and income, using anonymized data. By leveraging various machine learning models, including Stacking Classifier and Voting Classifier, we aim to predict individual characteristics based on purchasing patterns. This project seeks to provide insights into how purchasing habits reflect consumer profiles, thereby offering potential applications for targeted marketing and personalized consumer experiences, while maintaining data privacy and integrity.

Abstract

This project explores the correlation between consumer purchasing behavior and personal attributes using anonymized data. By analyzing key variables such as education, marital status, income, and recent purchasing habits, we aim to uncover insights that define consumer profiles. We implement several machine learning models, including Stacking Classifier and Voting Classifier to predict personal information based on purchasing data. The dataset encompasses various expenditures across food and luxury items, allowing for a comprehensive analysis of consumer preferences. Our findings will contribute to understanding how purchasing behavior reflects individual characteristics, ultimately offering valuable implications for targeted marketing strategies and personalized consumer experiences. Through this work, we highlight the potential of anonymized data in extracting meaningful consumer insights while ensuring   privacy and data integrity.   

  Keywords:  Stacking Classifier, Voting Classifier, classification algorithms, Kaggle dataset.  

NOTE: Without the concern of our team, please don't submit to the college. This Abstract varies based on student requirements.

Block Diagram

Specifications

 H/W SPECIFICATIONS

·         Processor                           : I5/Intel Processor

·         RAM                           : 8GB (min) 

·         Hard Disk                    : 128 GB

·         Key Board                  : Standard Windows Keyboard   

·         Mouse                         : Two or Three Button Mouse 

·         Monitor                       : Any 

S/W SPECIFICATIONS: 

•      Operating System                   : Windows 7+             

•      Server-side Script                   : Python 3.6+ 

•      IDE                                         : PyCharm.

•      Libraries Used                       : Pandas, Numpy, Matplotlib, OS.

Demo Video

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