Paid Ads Web Application

Paid Ads Web Application

Abstract

It takes a tremendous amount of effort in the form of man-hours and money for advertisers to promote their product or service through the traditional advertising mediums, such as the press, billboards, and television. With the advent of the Internet, marketing through the Internet opened new frontiers for advertisers as well as publishers. For advertisers to reach out to more people, it is important to utilize popular platforms such as Google Search and social media like Facebook and MySpace. For publishers, it is important to get as many ads so as to generate maximum revenue. In order to reach out to a large audience, an advertiser ends up advertising the same ads on different ad servers. Many times, an advertiser also plays the role of publisher. For such users, keeping track of the advertising campaigns across all ad servers and publishing channels is challenging. The solution will consist of creating a consolidated system that allows advertisers to place an ad on all major ad servers and allows publishers to take an ad from an ad server to display on their websites. This provides a common platform to advertisers and publishers by creating a prototype that combines advertising and publishing through Google AdWords and Google AdSense, respectively.