Customer Review Management

Customer review management

Abstract:

Customer review management online services are web applications that allow business to manage user suggestions and  complaints in a structured fashion.

            Various online CRM services uses different approaches. the aim of most methodologies is to measure customer satisfaction, with some modules also measuring related constructs including customer loyalty and customer word of mouth the methodology behind each service has an important impact on the nature of the service itself and is the main differentiator between them.

Across functional review by an organization’s  top management with goal of assessing the organizations success to achieving objectives established for the business system thus ensuring its continued suitability  adequencer  and effectiveness management  review typically includes analysis of customer satisfaction  or customer feedback cost of poor quality performance trends with in the business achievements of objectives defined in the business plan result of internal audits status of corrective and preventative actions follow up from previous  management .